Brand Story

Hardened from the foundations of the state’s rich basketball history, and embodying the unique beauty of the Tasmanian Wilderness – we are the Tasmania Jewels, the ninth team in the Women’s National Basketball League.

The Queen Ant is the leader of the colony – the ant army only stronger by her power, her presence.
Tasmania, the jewel in the crown of the Queen Ant.
Tasmania, the jewel in the crown of Australia.

Jewels are created under pressure, forged through adversity and only shine brighter in the spotlight.
Together the JackJumpers and the Jewels will connect and represent all facets of the state, creating a place of belonging and honouring those that have come before us.

And now, we carve a future for the girls of Tasmania to dream – a glittering ant trail of inspiration and aspiration.
Building on the strength of the JackJumpers foundations,
the Jewels will define the next chapter of Tasmanian basketball.

A new era that every Tasmanian can be proud of and be part of, as we march as one from 2026.

We are bold, unique, brilliant.
Unbreakable, unrelenting, unstoppable.

We are the Tasmania Jewels.